There are a lot of advantages to using social media to promote and run your betting website. Remember that your betting site is an international business that attracts clients from all over the world. The best ways to keep in touch with an international clientele are telephone, email, and social media. The most efficient way to maintain and grow your international client base is through social media. That means that social media will become very prominent in your marketing and customer communication endeavors.
The key to making social media effective in promoting and maintaining your website is to stay active on social media every day. When your customers know that you are accessible via social media, then they will use it as a way to reach out to you and ask questions as well as voice concerns. Your customers will also get into the habit of visiting your social media pages to get updates on your page and find out important information. If you can condition your clients to utilize social media to contact you and get updates, then that will make your job a lot easier.
Keep as much public as possible on your social media page. Maintain a professional attitude and answer questions in a direct but personable way. There is a good chance that a question asked by one of your customers is actually a concern for many of your customers all over the world. By keeping everything public, you will answer the questions and concerns of many clients by addressing just one.
On the other hand, you will want to get the disgruntled customers out of public view as much as possible. When a customer berates you on your social media page, indicate on your public page that you will be contacting that client privately to resolve the issue, then send a private message. If your solution to the issue is satisfactory to the client, then the client may choose to post a positive review of your website to show that you took care of the issue. If the client insists on berating you on your public page and will not respond to private messages, then you will have to block that client from your social media pages.
Remember that social media pages can all be tied together and offer updates as you post them. You can put a tweet up on your Twitter account and then have that also show up on your Facebook page. It cuts your work down and allows you to reach out to your customers all over the world.
Social media can allow you to promote your betting website to customers who have never heard of your site, and social media can also allow you to maintain your current customer base as well. Establish social media pages and take a very deliberate approach to building up your social media presence online and use it to enhance your business.